Germany · German/European launch specification · Geneva, March 1968

Mercedes-Benz 300 SEL 6.3

A quiet luxury sedan borrowed the giant V8 from Mercedes-Benz's 600 limousine and suddenly had the speed to surprise sports cars on the autobahn.

Performance sedans
Exterior · Photo shows exact year and model. Commons title identifies a 1968 W109 300 SEL 6.3. The photographed U.S.-located survivor is not established as the European launch-market specification.
1968 Mercedes-Benz 300 SEL 6.3 cover · Charles from Port Chester, New York · CC BY 2.0
Auction-based estimated value

What did this one sell for?

Make a guess, then reveal one identity-matched completed auction result. It is a comparison point, not a price promise.

Reveal the auction result
Bring a Trailer · January 7, 2021$33,250

Based on a completed sale at Bring a Trailer, an estimated value for this vehicle is $33,250.

Why this sale: Exact 1968 European-market W109 300 SEL 6.3 with the 6.3-liter M100 V8 and four-speed automatic transmission; chassis 22 was originally delivered to Munich. Long-stored, repainted and retrimmed survivor with true mileage unknown, U.S.-market lighting, aftermarket ignition, air conditioning and radio, inoperative fog lamps plus disclosed power-steering and coolant leaks.

Winning bid; Bring a Trailer buyer fees, taxes, transport and recommissioning costs are excluded. One auction result is a reference, not an appraisal; condition, history, options, location and market timing can change value. Accepted as the newest ordinary non-project exact-year European-market completed sale found in this bounded review. A newer December 2023 exact-year sale was excluded because it was a non-running rusted project; a September 2022 Euro car and July 2023 modified six-speed car did not sell. The 2021 car's storage, leaks, repaint and retrim materially limit comparison.

A place in vehicle history

More than a set of wheels.

Mercedes-Benz unveiled the 300 SEL 6.3 at Geneva in March 1968. Test engineer Erich Waxenberger had first squeezed the M100 V8 from the huge 600 into the smaller air-sprung W109 body, proving that limousine power could create a discreet high-performance sedan. Production cars kept the four doors, wood-trimmed comfort and self-leveling ride while adding 250 PS and enormous pace. Mercedes-Benz built 6,526 through 1972, establishing a pattern for the brand's later fast luxury sedans.

Look a little closer.

Early test cars were so discreet that Mercedes-Benz's own archive jokes about Porsche 911 drivers wondering why an innocent-looking sedan had just disappeared ahead of them.

Photos show an example of the model or generation. The pictured vehicle’s year, equipment, or modifications can differ from the specification described here.

The prototype that announced itself by sound

Waxenberger began the V8 conversion before passenger-car development chief Rudolf Uhlenhaut had formally approved it. The story says Uhlenhaut heard the prototype's deep rumble passing his office, summoned the engineer and then authorized further development. That unofficial experiment became the 300 SEL 6.3 shown at Geneva.

Source: Mercedes-Benz Media · 300 SEL 6.3 world premiere history ↗

Speed without shouting

The 6.3 looked much like another W109. A small boot badge, twin halogen headlamps, auxiliary fog lamps, a higher-reading speedometer and a tachometer were the clues. Underneath, however, it combined self-leveling air suspension, ventilated discs at all four wheels, power steering, a limited-slip differential and the 600's V8—an unusually complete high-speed package for 1968.

Source: Mercedes-Benz Media · W108/W109 60th anniversary ↗

Where these facts come from

Selected facts checked for this edition. Some source pages link to broader model families. Last reviewed October 1, 2026.

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