Kia Pride 1.3 five-speed Deluxe
Kia's first front-wheel-drive small car joined Mazda design, Ford distribution and Korean production in a compact three-door that helped make private car ownership feel attainable.
Kia Pride front 20071204.jpg · Rudolf Stricker · CC BY-SA 3.0 (also GFDL 1.2+)
Research pending
A matching completed auction sale has not been verified for this exact year, body, trim, engine, transmission and market.
Joyride shows this gap instead of substituting an asking price, unsold bid or mismatched special vehicle.
More than a set of wheels.
The Pride arrived in South Korea in March 1987 after export production had already begun. Kia now remembers it as the country's baby-boomer 'my car': a globally shared design that Kia built at scale and exported to the United States, Japan and Europe.
Look a little closer.
Kia says more than 1.2 million Prides were produced worldwide in the car's first ten years.
Photos show an example of the model or generation. The pictured vehicle’s year, equipment, or modifications can differ from the specification described here.
Three companies, three roles
Kia's archive describes the Pride as a Mazda-Ford-Kia collaboration. Mazda supplied the small-car engineering, Kia manufactured the Korean car, and Ford sold related Festivas abroad. That shared origin explains why familiar shapes appear under several badges without making every market trim interchangeable.
Source: Kia Heritage Archive — Pride ↗Why GTX is not used as a confident launch trim
The assigned queue label says GTX, but Kia's official heritage page does not list trim names and a contemporary MBC price report calls the 1.3 five-speed car Deluxe. The article therefore preserves the assigned slug for coordination while publishing the period-attested identity.
Source: MBC Newsdesk — Kia Pride prices ↗A domestic small car with global scale
Kia frames the Pride as a turning point in both Korean private car ownership and its own exports. More than 1.2 million built in ten years makes the historical importance measurable, not just nostalgic.
Source: Kia Heritage Archive — Pride ↗Where these facts come from
- Kia Heritage Archive — Pride
- Kia — 80 Years history book
- MBC Newsdesk — Kia Pride prices, 13 February 1987
- Automobile-Catalog — 1987 Kia Pride 1.3 three-door
- Automobile-Catalog — 1987 Kia Pride 1.3 output curve
- Automobile-Catalog — 1987 Kia Pride three-door range
Selected facts checked for this edition. Some source pages link to broader model families. Last reviewed October 2, 2026.